Acquisition will fuel expansion of world leader in ski and snowboard rental
Today Alterra Mountain Company announced that it had acquired Ski Butlersa leading ski equipment rental and delivery service based in Utah. Ski Butlers will remain a stand-alone business with ongoing operations in 50 ski destinations around the world while retaining its current staff and leadership. The acquisition will provide resort guests with additional access to exceptional service and premier ski equipment at multiple Alterra Mountain Company destinations.
Led by Founder and CEO Bryn Carey since 2004, Ski Butlers has embraced his passion for the mountains and winter sports by providing award-winning service to skiers and snowboarders at resorts across North America and Europe. In an effort to provide customers with a seamless experience and more time to enjoy their vacation, Ski Butlers offers a simple booking system that results in delivery and collection of equipment on a date, time and accommodation selected by the customer. Plus, the service provides unparalleled customer service throughout the trip, including changing gear on the mountain in less than an hour, for any reason.
“The Ski Butlers team has set the standard for customer satisfaction in the ski industry. As we continue to invest in creating a top-notch customer experience in each of our destinations, the partnership with Ski Butlers is a natural addition.
– Jared Smith, President and CEO of Alterra Mountain Company
Currently, Ski Butlers is available at Alterra Mountain Company, Steamboat, Palisades Tahoe, and Deer Valley Resort destinations, as well as services in Lake Tahoe, Jackson Hole, Aspen Snowmass, Sun Valley, Big Sky, Copper, Telluride, Vail, Beaver Creek , Breckenridge, Keystone, Park City, Whistler-Blackcomb and throughout France and Italy. The company plans to expand operations to a number of North American destinations, beginning with Mammoth Mountain for winter 22/23.
“We’ve spent 18 years focusing on building a service-focused business that our customers absolutely love, and we’ve succeeded in doing so. We believe Alterra Mountain Company can help us grow this business to reach as many skiers and snowboarders as possible while staying true to our team ethos and the experience our customers expect.
– Bryn Carey, Founder and CEO of Ski Butlers
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