Full-day access to Vail Mountain costs $ 239 Wednesday for those purchasing day lift tickets.
For a ticket for Wednesday and Thursday, the cost was $ 478.
That’s a new record for the price of a day ticket to Vail; Last year lift tickets hit $ 229 per day during the holiday season as Vail competed with Deer Valley in Utah for the nation’s highest day lift ticket price.
This year, however, Deer Valley is no longer selling day tickets for the remainder of 2021.
Vail, in a November press release, said he would also limit walk-in sales this season, announcing that “lift tickets will be limited for three holiday periods.”
But Vail has yet to implement such measures during the busy holiday week.
2,100 acres now open
John Plack of Vail Resorts said new land openings have helped Vail avoid implementing day-of-day pass sales limitations.
Vail reported 7 inches of fresh snow to start the ski day on Wednesday, and more snow continued to fall throughout the day.
“We had a great end of December with snowfall and more field openings including the Back Bowls,” Plack said on Wednesday. “We still have lift tickets available daily throughout the vacation week, with over 2,100 acres of skiing and horseback riding now open.”
Vail opened portions of the Sun Up Bowl and Sun Down Bowl on Tuesday and dropped ropes on new areas of land in the Lionshead area at Vail Mountain on Wednesday.
With more snow in the forecast, Plack said Vail is looking forward to a great New Years weekend.
“We will limit lift ticket sales if necessary, but at the moment we have a lot of uptime thanks to all the open terrain and the hard work of our mountain operations team,” Plack said Wednesday.